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MSc Digital Marketing

  • Postgraduate
  • London
Last Updated: 01/07/2026View on Institutions website
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MSc Digital Marketing
Middlesex University London

Course Overview

Intake

N/A

Duration

1 year

Course Description

The Digital Marketing MSc at Middlesex University London is designed to equip students with the essential skills to thrive in a rapidly evolving digital landscape. This programme is ideal for those at the beginning of their marketing careers as well as experienced professionals looking to enhance their expertise. Students will explore digital platforms, e-commerce, and the growing influence of AI in marketing. The course is available in full-time (1 year) and part-time (2 years) study modes, with an optional 12-month professional placement pathway available for those seeking hands-on industry experience. The curriculum emphasises socially aware and responsible marketing, ensuring graduates are agile and empathetic professionals. Through a blend of theoretical knowledge and practical application, students will develop critical skills in strategy, data analytics, and user experience design. The institution reserves the right to manage changes to courses or services as necessary. This degree provides a vibrant learning environment, welcoming students from diverse academic backgrounds to collaborate and innovate in a global context.

Tuition Fee Details

Full-time UK students: £14,400. Part-time UK students: £96 per credit and £48 per dissertation credit. A placement fee of £3,000 per year applies for the professional experience pathway. The university reserves the right to increase postgraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and the institution reserves the right to increase the fees each academic year by no more than the level of inflation. Applicants should check the institution website for the latest fee information.

Entry Requirements

Academic Requirements

UK qualifications

Second-class honours degree 2:2 in any discipline.

Professional qualification of an equivalent standard.

Other qualifications

Equivalent of a 2:2 degree from a recognised overseas institution.

English Language Requirements

GCSE

Grade C GCSE or equivalent.

IELTS

IELTS 6.5 (with minimum 6.0 in all components).

Other

Visit the English language requirements page for a full list of accepted tests.

Other Requirements

Other

Extensive marketing experience may be considered in lieu of formal qualifications.

For more information about the General Entry Requirements please visit the institution page

Course Structure

Practitioner Perspectives: Branding in Action

15 Credits

Consumer Psychology and Decision Making

15 Credits

Omnichannel Marketing Strategy

15 Credits

Digital Campaigns and Analytics

15 Credits

Customer Experience Strategy & UX Design

15 Credits

ECommerce Growth Marketing and Automation

15 Credits

Digital Creativity & Innovation Lab

15 Credits

Entrepreneurship in the Digital Sector

15 Credits

Capstone Research Project

60 Credits

Frequently Asked Questions

Graduates are equipped for roles such as Digital Marketing, Digital Analytics, Entrepreneurship, Content Marketing, Social Media Executive, and Paid Media Executive. Nova Pathways can assist you in exploring how these roles align with your career aspirations.