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MSc Branding and Marketing Communications

  • Postgraduate
  • London
MSc Branding and Marketing Communications
Middlesex University London

Course Overview

Intake

N/A

Duration

1 year

Course Description

The MSc Branding and Marketing Communications programme at Middlesex University London is designed to bridge creativity and strategy, enabling students to lead branding and communications in a dynamic global market. This course is ideal for those at the beginning of their marketing careers as well as experienced professionals looking to enhance their expertise. Students will explore the 'phy-gital' space where brands exist, developing skills in brand building, digital media, and consumer psychology. The programme features a unique, practitioner-focused learning experience, including a week-long residential programme where students witness marketing in action with global brands and agencies. Available as a 1-year full-time course or a 2-year part-time option, the curriculum emphasises practical, hands-on application. Students may also choose a 24-month pathway that includes a 12-month professional placement, providing invaluable real-world experience. With a teaching philosophy that puts students at the heart of the learning experience, this programme prepares graduates for diverse roles such as marketing managers, brand consultants, and creative strategists.

Tuition Fee Details

Full-time UK students: £14,400. Part-time UK students: £96 per credit and £48 per dissertation credit. The university reserves the right to increase postgraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and the institution reserves the right to increase the fees each academic year by no more than the level of inflation. Applicants should check the institution website for the latest fee information.

Entry Requirements

Academic Requirements


UK qualifications

Second-class honours degree 2:2 or above in any discipline.

Professional qualification of an equivalent standard.

Other qualifications

Extensive marketing experience may be considered in lieu of formal qualifications; GMAT score of 550 or above may be required.

English Language Requirements


Other

Applicants must meet the institution's English language requirements. Pre-sessional English courses are available for those who do not meet the minimum requirements.

For more information about the General Entry Requirements please visit the institution page

Course Structure

Practitioner Perspectives: Branding in Action

15 Credits

Consumer Psychology and Decision Making

15 Credits

Omnichannel Marketing Strategy

15 Credits

Digital Campaigns and Analytics

15 Credits

Experiential Brand Marketing

15 Credits

Digital Creativity & Innovation Lab

15 Credits

Capstone Research Project

60 Credits

Marketing and Communications Consultancy

15 Credits

Preparing for the Professional Placement - Only for students who choose Professional Experience (24 months) Pathway

0 Credits

Frequently Asked Questions

Graduates can pursue roles such as Marketing Executive, Account Executive, PR Executive, Brand Executive, or Marketing Communications Executive. Nova Pathways can assist you in exploring how these roles align with your career aspirations.