DEV ENVIRONMENT — Not Production

MA Digital Fashion, Innovation and AI

  • Postgraduate
  • London
Last Updated: 09/09/2026View on Institutions website
Apply NowSFE Guide
Share On:
MA Digital Fashion, Innovation and AI
Middlesex University London

Course Overview

Intake

N/A

Duration

1 year

Course Description

The Digital Fashion, Innovation and AI MA is a future-facing, cross-disciplinary programme designed to shape global leaders for the evolving fashion industry. This course is ideal for those looking to master the intersection of fashion, digital innovation, and artificial intelligence. Students will develop essential creative and technical skills, ranging from design and storytelling to brand strategy and content creation. The programme is available as a one-year full-time course, a two-year part-time option, or a one-year full-time course with an additional 12-month placement. Throughout the programme, students will explore AI-driven workflows, data analytics, and sustainable design strategies. Learning takes place within the state-of-the-art MDX Studios in London, providing access to professional facilities and industry networks. By engaging in live briefs and work-based learning, students build a robust portfolio of digital and phygital artefacts. This course prepares graduates for diverse careers in fashion media, creative entrepreneurship, and digital transformation, ensuring they are equipped to lead in a data-driven, sustainable, and creative global fashion landscape.

Tuition Fee Details

Full-time UK students: £13,700. Part-time UK students: £90 per credit, £45 per dissertation credit. A 20% discount is offered to all new MA students on this course, with a higher 40% tuition fee reduction available to Middlesex University graduates. Tuition fees are subject to annual review and the institution reserves the right to increase fees each academic year by no more than the level of inflation. Tuition fees may be subject to change by Middlesex University London. Applicants should check the institution website for the latest fee information.

Entry Requirements

Academic Requirements

UK qualifications

We normally require a 2:2 degree or above, or equivalent qualification in a related discipline, or equivalent professional experience.

Other qualifications

We accept a wide range of international qualifications.

English Language Requirements

Other

You will need to meet our English language requirements. If you don't meet our minimum English language requirements, we offer a Pre-sessional English course.

Portfolio Requirements

Portfolio

If you don’t hold a degree in a relevant field, you’ll need to submit a portfolio as part of your application. We welcome portfolios in any digital format.

For more information about the General Entry Requirements please visit the institution page

Course Structure

Creative Practice and AI

15 Credits

Storytelling and Worldbuilding

15 Credits

Business Skills for Creative Practice

15 Credits

AI in Design Workflows - Optional

15 Credits

Planet-Centred Design

15 Credits

Social Media Strategy and Analytics - Optional

15 Credits

Digital Fashion Innovation for Sustainable Consumer Engagement

15 Credits

Fashion, AI and Data-Driven Futures

15 Credits

Work Experience - Optional

15 or 30 Credits

Major Project

60 Credits

Frequently Asked Questions

Graduates can pursue roles in fashion media production, digital communications, creative entrepreneurship, creative tech, gaming, VR/AR studios, fashion content creation, trend forecasting, AI and data intelligence, digital strategy, and digital transformation.