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MA Marketing

  • Postgraduate
  • London
MA Marketing
London Metropolitan University

Course Overview

Intake

January 2027

Duration

1 year

Course Description

This Master's degree is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment. Delivered in London, the home of many global companies, the course provides a thorough grounding in key theories and emerging concepts, allowing students to apply this knowledge in a practical environment. The course offers pathways in retail marketing, advertising, and public relations, and is developed in conjunction with industry and professional bodies. Students will become independent and reflective learners, prepared for successful careers in the UK or internationally. The programme is available on a full-time basis (1 year) or part-time (2 years). Guest speakers from key industries and visiting professors support the course tutors, ensuring a curriculum that mirrors real-world marketing challenges. This degree is ideal for future managers in retail, professional services, and the wider marketing industry.

Tuition Fee Details

The tuition fee for UK home students is £13,000 per year for full-time study. For part-time study, the fee is £1,450 per 20-credit module. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Entry Requirements

English Language Requirements


Other

Standard English language requirements apply for postgraduate study.

For more information about the General Entry Requirements please visit the institution page

Course Structure

Digital Marketing and Social media

20 Credits

Marketing Research in Practice

20 Credits

Public Relations Strategy & Planning

20 Credits

Retail Design, Buying and Merchandising

20 Credits

Strategic Marketing Management

20 Credits

Understanding Consumer Behaviour

20 Credits

Business Consultancy Project-portfolio assessment

60 Credits

Dissertation

60 Credits

Frequently Asked Questions

The course prepares students for various roles in marketing in the UK and overseas, equipping them with industry-standard skills and strategic knowledge.