DEV ENVIRONMENT — Not Production

BSc (Hons) Digital Marketing and Management

  • Undergraduate
  • London
Last Updated: 02/07/2026View on Institutions website
Apply NowSFE Guide
Share On:
BSc (Hons) Digital Marketing and Management
ARU London

Course Overview

Intake

January 2027May 2027

Duration

3 years

Course Description

The BSc (Hons) Digital Marketing and Management at ARU London is designed for students who want to excel in the fast-moving, creative world of modern marketing. This programme provides a comprehensive understanding of core business concepts alongside specialised knowledge in branding, consumer behaviour, and digital strategy. Students will explore how to leverage AI and data analytics to drive organisational performance and effective communication. The course is available as a 3-year full-time degree, or a 4-year option including a foundation year for those who need it. Throughout the programme, students engage with real-world case studies and practical projects, ensuring they are well-prepared for the professional environment. By integrating theoretical insight with professional expertise, the institution aims to foster strategic decision-making and ethical leadership. Graduates will be equipped with the skills and mindset required to thrive in the global digital marketing sector, with the added benefit of CIM accreditation supporting their professional progression.

Tuition Fee Details

The UK home full-time tuition fee for 2026/27 is £9,790 per year. The foundation year costs £5,760 for the 2026-2027 academic year. The fee for the first year of the course is outlined in the offer letter. It is determined based on the rules and guidance in place at the time the offer is made, but it may be revised if there are government-approved increases linked to inflation. ARU London may adjust tuition fees for any year of study, including the first year, provided any increase does not exceed the limits set by UK law and guidance from the Office for Students. Tuition fees may be subject to change by ARU London. Applicants should check the institution website for the latest fee information.

Entry Requirements

Academic Requirements

UK qualifications

96 UCAS tariff points from 3 A Levels (e.g., BCC).

BTEC Level 3 Extended Diploma: DMM in a business-related subject.

5 GCSEs at grade D/3 or above for the 4-year option.

Other qualifications

International Baccalaureate Diploma: 24 points.

European qualifications

Irish Leaving Certificate: BBCCC.

Scottish Highers: BBCCC.

English Language Requirements

GCSE

At least 3 GCSEs at grade C, grade 4, or above, including English and Maths.

IELTS

IELTS 6.0 (Academic level) or equivalent.

Other Requirements

Other

Mature applicants with relevant work experience are welcome to apply.

For more information about the General Entry Requirements please visit the institution page

Course Structure

Critical Thinking Skills

Credits

Data Skills

Credits

Professional Development Skills

Credits

Research Skills

Credits

Frequently Asked Questions

Graduates may pursue roles such as Digital Marketing Executive, Digital Marketing Account Manager, Social Media Manager, Content Marketing Executive, or Search Engine Optimisation (SEO) Executive, among others.