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BA (Hons) Media and Marketing

  • Undergraduate
  • London
BA (Hons) Media and Marketing
London Metropolitan University

Course Overview

Intake

January 2027

Duration

3 years

Course Description

The Media and Marketing BA (Hons) degree is designed to provide an outstanding experience and understanding of the media, marketing and advertising industries. This course is ideal for students who wish to combine world-leading expertise in media with career-focused study of marketing and advertising. You will explore how media shapes modern life and influences corporate communications, while gaining hands-on, practice-based learning in areas such as video and television production. The curriculum blends in-depth theory with practical skills, including camera operation, campaign budgeting and creative team management. Optional modules allow you to specialise in specific areas of the media or commercial industry, and your final project will enable you to demonstrate your expertise to employers. The course is available as a three-year full-time programme, with part-time study options also available. Through a mix of theoretical grounding and practical application, you will be equipped with the knowledge and insight to forge a successful career in the creative and media sectors.

Tuition Fee Details

The tuition fee for UK home students is £9,790 per year. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Course Structure

Communication and image

15 Credits

Digital Skills

15 Credits

Media and society

15 Credits

Media genres

15 Credits

Media, Film and Television Histories

15 Credits

Moving Image Practice

15 Credits

Practice of Marketing

15 Credits

Principles of Marketing

15 Credits

Frequently Asked Questions

Graduates have gone on to careers as content programmers, fashion copywriters, motion graphic designers, multimedia journalists, and visual effects production assistants in various media and marketing companies.