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BA (Hons) Marketing

  • Undergraduate
  • London
Last Updated: 13/07/2026View on Institutions website
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BA (Hons) Marketing
London Metropolitan University

Course Overview

Intake

January 2027

Duration

3 years

Course Description

This Marketing degree is designed for students who are passionate about understanding consumer behaviour and the dynamic world of business. Whether you are looking to start a career in a large organisation or a smaller enterprise, this course provides the essential academic theory and practical skills needed to succeed. The programme is taught by industry experts and features guest speakers who bring real-world insights into the classroom. Students will engage with contemporary business cases and have the opportunity to apply their knowledge through work placement modules, such as 'Learning Through Work' or 'Creating a Winning Business'. The course is available on a full-time basis (3 years) or part-time (4 years). By combining academic rigour with hands-on experience, the institution prepares graduates to navigate the rapidly changing marketing landscape. Students also have the opportunity to work towards professional accreditation from the Chartered Institute of Marketing (CIM), further enhancing their employability and professional profile upon graduation.

Tuition Fee Details

The tuition fee for UK home students is £9,790 per year for full-time study. For part-time study, the fee is £2,445 per 30-credit module. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Course Structure

Academic Skills

15 Credits

Assessing the Marketing Environment

15 Credits

Data analysis for Marketing and Creative Industries

15 Credits

Learning through Organisation

15 Credits

Media Culture and Society

15 Credits

People, Management and Organisations

15 Credits

Practice of Marketing

15 Credits

Principles of Marketing

15 Credits

Frequently Asked Questions

Graduates can pursue roles in various sectors such as financial services, consumer goods, and charities, specialising in areas like research, communications, brand management, or B2B marketing.