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BA (Hons) Fashion Marketing and Business Management

  • Undergraduate
  • London
Last Updated: 13/07/2026View on Institutions website
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BA (Hons) Fashion Marketing and Business Management
London Metropolitan University

Course Overview

Intake

January 2027

Duration

3 years

Course Description

This degree course is designed for students who are passionate about the fashion industry and want to develop the practical, theoretical, and management skills necessary for a successful career. Taught in the creative heart of London, the course covers key disciplines including retailing, management, marketing, e-commerce, buying, merchandising, and product innovation. Students are encouraged to explore their creativity in areas such as fashion business start-up, international retail strategy, and customer relationship management. Delivered by a team of fashion experts and business professionals, the course features regular guest speakers from the industry. Students will benefit from being immersed in London's fashion heritage and have opportunities for international study and work placements. The course is available as a three-year full-time programme, with a four-year part-time option available. It is accredited by the Chartered Institute of Marketing (CIM), ensuring that graduates are well-prepared for the professional world. Whether you are interested in buying, merchandising, or brand management, this course provides the grounding and industry contacts to help you fast-track your career.

Tuition Fee Details

The tuition fee for UK home students is £9,790 per year for full-time study. For part-time study, the fee is £2,445 per 30 credit module. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Course Structure

Contextualising Fashion

15 Credits

Data analysis for Marketing and Creative Industries

15 Credits

Frameworks of Fashion

15 Credits

Learning through Organisation

15 Credits

Media Culture and Society

15 Credits

People, Management and Organisations

15 Credits

Principles of Marketing

15 Credits

The Business of Fashion

15 Credits

Frequently Asked Questions

Graduates can pursue a wide range of roles across the fashion industry, including buying, merchandising, marketing, and brand management. Alumni have secured positions at major organisations such as Amazon and Office Holdings.