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BA (Hons) Advertising, Marketing Communications and Public Relations

  • Undergraduate
  • London
Last Updated: 13/07/2026View on Institutions website
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BA (Hons) Advertising, Marketing Communications and Public Relations
London Metropolitan University

Course Overview

Intake

January 2027

Duration

3 years

Course Description

This career-oriented undergraduate degree is designed to equip students with the essential skills and knowledge for a successful career in the dynamic fields of marketing communications, public relations, and advertising. Based in London, the course offers an immersive experience in one of the world's most important hubs for the communications industry, providing students with unique opportunities for industry engagement. The curriculum balances modern theory with practical application, covering key areas such as brand management, digital marketing, social media, and copywriting. Students will develop transferable skills, including critical thinking, problem-solving, and strategic planning, which are highly valued by employers. Work-related learning is integrated throughout the programme, with opportunities for career-enhancing modules and professional placements. The course is recognised by the Chartered Institute of Public Relations (CIPR) and offers students the chance to apply for accreditation from the Chartered Institute of Marketing (CIM). Whether studying full-time over three years or part-time over four years, students will be well-prepared for professional roles or further postgraduate study.

Tuition Fee Details

The tuition fee for UK home students is £9,790 per year for full-time study. For part-time study, the fee is £2,445 per 30-credit module. Tuition fees for subsequent years may be subject to inflationary increases by the UK government. The university reserves the right to increase the tuition fees in line with changes to legislation, regulation and any government guidance or decisions. More information on the latest fee can be found on the institution website.

Course Structure

Academic Skills

15 Credits

Assessing the Marketing Environment

15 Credits

Data analysis for Marketing and Creative Industries

15 Credits

Media Culture and Society

15 Credits

People, Management and Organisations

15 Credits

Practice of Marketing

15 Credits

Principles of Marketing

15 Credits

Public Relations

15 Credits

Frequently Asked Questions

Graduates are prepared for a wide range of roles in the marketing, advertising, and public relations sectors, including positions such as marketing executive, copywriter, press officer, and PR manager. The course also provides a strong foundation for further postgraduate study.